Cristy Houghton (Executive Committee Member)

Cristy Houghton - Creative Director, Embarketing

  1. What is your work / passion / side-hustle:

I am the founder and creative director of Embarketing, an agency providing marketing support, graphic design and website design to organisations throughout Wagga and Australia, including start ups and small businesses through to larger and government organisations.

The idea behind the word embarketing is that marketing is a journey, not a quick fix. We work with our clients by empowering them to streamline their efforts, navigate the constantly changing world of digital and social media, and build a consistent, high-quality presence across all channels. We focus on website design that puts the control back in the hands of the organisation, using tools that are simple to update, and grow as you grow.

2. Beyond the 9 to 5 – what do you live for:

I love to travel and have been to so many amazing countries including Russia, China, Japan, Thailand, Laos, Vietnam, Indonesia, New Zealand, Cambodia, Peru, Chile, Ecuador & the Galapagos Islands, Bolivia, the UK and Iceland. I can’t wait to find out what our next big adventure will be.

I’ve also got two fur babies, Sooty (cat) and Panda (dog), and a husband (James) that I love hanging out with.

3. How did you land in Wagga - Are you Wagga born and bred, grew up here moved away and returned, moved here later in life and stayed because you love it, or something else that landed you here?

I was born in Henty, lived in Henty, Temora and then Wagga until I was 12, which is when we moved to Albury. I left Albury aged 20 and moved to Melbourne with my now husband, James, where I worked in radio as an agency creative strategist.

In 2010 I was pretty burnt out and frustrated with commuting, so we sold our house and went overseas for 4 months before landing back in Wagga in 2011 where I studied Nutrition & Dietetics for a year at CSU (a big change from marketing). We have now put down roots and I love that it only takes 2 minutes to get to work each day. I would never have had the courage to start my own business living in the city, but in Wagga, fuelled by genuine relationships and the support of great people and organisations like Women in Business, I realised that anything is possible.

4. Woman (famous or not) you are most inspired by and why:

This is a tough question as I am inspired by so many women. Personally I am inspired by my mum Jenny and my two sisters, Melanie and Brooke. My friends and colleagues Kylee, Mel, Linda, Deanna, Di & Simone who have continued to push me forward and support me along this journey.

In the marketing world, I am inspired by Bernadette Jiwa, author and founder of The Story of Telling, Bernadette is an expert on the role of storytelling in marketing and business development, and author of books including ‘The Fortune Cookie Principle’, ‘Marketing: a love story"‘, and ‘Story Driven’.

CommitteeCristy Houghton