Congratulations Pennie Scott - Hear Them Roar

Congratulations to ‘Bush Goddess’ Pennie Scott, founder of the EAT LOCAL movement, who has been selected to feature in the Women in Business HEAR THEM ROAR video series. The series will celebrate the success of women who have achieved outstanding outcomes while living and working locally.

Frustrated at the lack of locally produced food available in Riverina supermarkets, plus her passion for local food economies, food sovereignty and her desire to ultimately improve the Australian food system, pennie established the EAT LOCAL MOVEMENT ( in February 2014. The MOVEMENT commenced with the weekly EAT LOCAL THURSDAY farmers market in Wagga Wagga. Its raison d’etre was to provide regular and reliable access to local fresh produce and products while increasing entrepreneurial opportunities for chemical and gmo-free growers and makers.

Since the launch, Riverina growers and producers harnessed the opportunity and, within 12 months, more than $1 million had been generated which, in turn, went back to the smaller towns from where many stallholders live, keeping those smaller economies vibrant. 

In two and a half years, the EAT LOCAL MOVEMENT has attracted extensive national media attention to Wagga Wagga with ABC’s Costa Georgiadis, the EAT LOCAL MOVEMENT Ambassador launching the movement, having a story on ABC TV’s Landline, hosting Ian Macnamara’s ‘Australia All Over’ radio program, and featuring on popular lifestyle TV series, River Cottage Australia

In May this year, Stage I of the EAT LOCAL MOVEMENT came to an end transitioning into Stage II - Riverina Providore ( - an online ethical food and beverage store. It went live on the 6th June, 2016.

In tandem with the EAT LOCAL MOVEMENT has been the establishment and success of another of pennie's enterprises, Bush Goddess Paddock Pork raising lovingly hand-reared sunshine-enriched pork products direct to customers in the Wagga Wagga and Canberra regions. Bush Goddess Paddock Pork soon will be available in Sydney and Melbourne.

WaggaWagga.TV will produce pennie’s video story in coming months for cinematic release later in the year.

Stay tuned for more announcements about the women who have been selected to participate in this fantastic initiative.

Cristy Houghton

Embarketing, 48 Johnston Street, Wagga Wagga, NSW, 2650

Cristy's unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more. 

In fact, give her any task and this chick will figure out how to do it! Go on, we dare you!

No, really, we DARE you!!

Cristy has won two Australian Commercial Radio Awards (ACRAs) for Best Ad and Best Sales Promotion, and even has an 'Employee of the Year' certificate with her name on it.

Cristy and her husband James have traveled extensively through Russia, China and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee, meeting people to drink coffee, coffee tasting and coffee flavoured cocktails. She also enjoys road trips, TED Talks and watching cat videos on youtube.